Advertising and Video Production
Good promotional content begins with the right idea and is completed with an orderly shoot and a meticulous edit. From screenplay to storyboard, from shooting to montage and campaign visuals, EBULIAISE produces content that conveys the message of a brand clearly and effectively.
FOR WHOM
PROBLEMS ADDRESSED
Situations Frequently Encountered in This Area.
A message that is clear, effective and memorable.
- 01
The promotional message is unclear or dispersed across channels.
- 02
There is no plan or division of labour for shooting and editing.
- 03
The visual language changes from one campaign to the next.
WORK TO BE UNDERTAKEN
What Does Work in This Area Involve?
Advertising Idea and Campaign Concept
The message of the campaign, its target audience and its channel of publication are determined together.
Screenplay and Storyboard
Before shooting, the scenes and the narrative flow are planned.
Shooting Plan
A detailed shooting plan is prepared for the location, the product and the timing.
Editing and Montage
The footage is edited with Adobe Premiere Pro, and its pace and narrative are refined.
Posters and Visual Design
Campaign posters, product visuals and social media designs are prepared with Adobe Photoshop.
Brand Promotional Content
A content plan is developed that presents the story and the products of the brand.
Deliverables
- Summary of the idea and the campaign
- Screenplay and storyboard
- Shooting plan
- Edited video (in the agreed format and duration)
- Posters and social media visuals
Deliverables vary according to the package selected: in the consultancy packages they comprise plans and recommendations; in the Monthly Management package they additionally include implementation.
DIVISION OF RESPONSIBILITIES
Who Undertakes What?
At the start of the work responsibilities are clarified and the scope is set out in writing.
| Responsibilities of EBULIAISE | What Is Asked of You |
|---|---|
| Writing the idea and the screenplay | Logo and brand colours |
| Video shooting | Access to the product or the premises |
| Editing and montage | The campaign objective and date |
| Poster and visual design | The budget range |
| Campaign copy | Feedback delivered through a single contact |
METHOD
A Step-by-step Procedure.
01
Introduction and Needs Analysis
The business, the objective and the current situation are clarified together.
02
Plan and Scope
The work to be done, the responsibilities and the form of follow-up are put in writing.
03
Implementation
The plan is put into practice and progress is shared regularly.
04
Follow-up and Development
The results are evaluated and the next steps are determined together.
FREQUENTLY ASKED QUESTIONS
Questions That Arise Before Beginning.
Is there a right to revisions?
The number of revisions is clarified when the scope is set out in writing. Feedback delivered through a single contact accelerates the process.
Who is responsible for the equipment and the location?
Equipment and location requirements are determined in the shooting plan. Access to the premises and the necessary permissions, including the consent of persons whose image will be used, are provided by the commissioning party.
How are the copyrights of music and visuals handled?
Care is taken to use only material for which usage rights exist or which is licensed; elements requiring a licence are notified in advance.
RELATED PACKAGES
Which Package for This Area?
For project-based work such as advertising and video, the scope, timetable and deliverables are determined at the preliminary meeting, and the suitable package is selected accordingly.
The fee is determined according to the scope; a figure is communicated by written quotation after the preliminary meeting.
THE NEXT STEP
Beginin this area.Briefly describe your need in this area, and the scope will be clarified together.