Social Media Management
Social media is more than a place for posting. EBULIAISE addresses the whole process, from the appearance of an account to the content calendar, and from advertising to comment management, together with the commercial objectives of the brand. Field experience in restaurant operations allows content to be planned according to real needs.
FOR WHOM
PROBLEMS ADDRESSED
Situations Frequently Encountered in This Area.
Accounts that work consistently and in support of sales.
- 01
Posts are irregular; it is unclear what is to be published and when.
- 02
The appearance of the account does not reflect the brand and its products.
- 03
There is an advertising budget, but it is unclear where it should be spent.
WORK TO BE UNDERTAKEN
What Does Work in This Area Involve?
Account Analysis
The current account is reviewed in terms of appearance, content and engagement, and its strengths and weaknesses are identified.
Content Strategy
Content types and posting frequency are planned in line with the target audience and sales objectives.
Content Calendar
A monthly publishing calendar is prepared around campaign periods.
Brand Voice and Profile Structure
The profile image, biography, highlights and tone of publication are made consistent.
Digital Advertising
Guidance is given on advertising objectives, budget allocation and audience selection.
Comment and Message Management
A routine and an appropriate tone are established for responding to follower comments and messages.
Deliverables
- Written summary of the account analysis
- Monthly content calendar
- Profile structure proposal: image, biography, highlights
- Preparation and publication of the planned content
- Monthly evaluation note
Deliverables vary according to the package selected: in the consultancy packages they comprise plans and recommendations; in the Monthly Management package they additionally include implementation.
DIVISION OF RESPONSIBILITIES
Who Undertakes What?
At the start of the work responsibilities are clarified and the scope is set out in writing.
| Responsibilities of EBULIAISE | What Is Asked of You |
|---|---|
| Daily management of accounts | Account access or administrator authorisation |
| Preparation of the content calendar and publication | Product, menu and price information |
| Photography, video shooting and editing | Access to the premises to be filmed |
| Visual design (Adobe Photoshop, Premiere Pro) | Decisions on campaigns and discounts |
| Responses to comments and messages | Approval before publication |
METHOD
A Step-by-step Procedure.
01
Introduction and Needs Analysis
The business, the objective and the current situation are clarified together.
02
Plan and Scope
The work to be done, the responsibilities and the form of follow-up are put in writing.
03
Implementation
The plan is put into practice and progress is shared regularly.
04
Follow-up and Development
The results are evaluated and the next steps are determined together.
FREQUENTLY ASKED QUESTIONS
Questions That Arise Before Beginning.
What access needs to be granted for account management?
Where the platform permits it, administrator or business-partner authorisation is preferred, so that you do not need to share your password. The scope of access is clarified in writing at the start of the work.
Is an increase in followers or sales guaranteed?
No. Outcomes depend on the sector, the budget and the level of competition, so no numerical result is guaranteed. The scope of the work and the indicators to be monitored are determined in writing at the outset.
Are content shoots also undertaken?
Yes. Photography, video shooting and editing may be included in the scope. Shoots are planned separately, according to access to the premises and the timetable.
RELATED PACKAGES
Which Package for This Area?
Monthly Management is suitable if the account is to be run day to day; Monthly Consultancy is suitable for planning and guidance only.
The fee is determined according to the scope; a figure is communicated by written quotation after the preliminary meeting.
THE NEXT STEP
Beginin this area.Briefly describe your need in this area, and the scope will be clarified together.