About

A professional profile that extends from restaurant management to digital marketing and software, pursued from a single point of view.

Portrait of Ebubekir Fenkli
LOCATION
Beşiktaş / Istanbul
EXPERIENCE
6+ years of field and management experience
LANGUAGES
Turkish, English, Spanish (A2)
FIELDS
Business, brand, technology, creative production

Operations, the brand and technology are managed from a single point of view.

Ebubekir Fenkli has worked in the restaurant sector for more than six years. He began as a chef and moved into the role of branch manager; from the inside he learned how sales, the kitchen, the team and the customer come together in a single flow.

In the following years he managed the operations of a restaurant in Beşiktaş, contributed to the sales, marketing, business development and media content processes of several brands, and provided franchise consultancy in Istanbul.

During the same years he also worked on the other side of the screen: managing online ordering panels and social media accounts, producing content with Adobe Photoshop and Premiere Pro, and taking part in the frontend and backend processes of web applications. He also worked in IT Support & Help Desk at Sistemist Yazılım and Bimsa.

None of these is regarded as a separate occupation. Operations are a system; the brand is the outward face of that system; software and content production are tools that accelerate both. The way of working derives from this integrity.

In the long term, the aim is to establish a creative platform, focused on promotion and production, that brings together brands, well-known figures and content creators.

The Customer at the Centre

Customer satisfaction, sales and marketing are at the centre of the way EBULIAISE works.

Seeing the Whole

Operations, the brand and the digital side are evaluated together rather than separately.

Appropriate Address, Clear Language

Addressing people appropriately, using language effectively and establishing order in complex situations are core competences acquired in the course of this work.

THE BRAND NAME

EBULIAISE: Name and Meaning.

The brand name combines a personal identity and a functional concept in a single word.

EBUAbbreviation of the name EbubekirLIAISEto establish contact and coordinationEBULIAISEidentity and working principle

The name EBULIAISE consists of two components: EBU, an abbreviation of the name Ebubekir, and the English word LIAISE. Their combination gathers a personal identity and a working principle into a single name.

Liaise is a verb meaning to establish contact, to coordinate, and to conduct cooperation between parties. According to the Online Etymology Dictionary, the word is a back-formation of 1928, derived from liaison. Liaison goes back to the French word for a union or binding together, and ultimately to the Latin verb ligare, “to bind”.

In the management and organisation literature, this function is treated in several ways. Mintzberg (1973) identifies, among the interpersonal roles performed by managers, the liaison role of building a network of relationships with different persons and groups. In organisation theory the same function is examined through the concept of boundary-spanning roles, which secure the flow of information and coordination between the units of an organisation or between an organisation and its environment (Aldrich and Herker, 1977; Tushman, 1977). Burt (1992), in turn, explains through the concept of structural holes the advantage in access to information and opportunities enjoyed by actors who bridge groups that are not directly connected.

Kitchen · Service · Customer
In restaurant operations, production, service and customer experience are run in a single flow.
Headquarters · Branches
In franchise and brand consultancy, standards are transmitted consistently between headquarters and branches.
Brand · Target Audience
In marketing and content production, the message of the brand is conveyed to the target audience through the right channel and in the right language.
Business Processes · Technology
In software solutions, the daily needs of a business are translated into technical applications.
User · Technical Systems
In IT Support and Help Desk, user requests are directed to a solution and to the appropriate technical resource.

The areas of work of EBULIAISE correspond to this framework: in each of them the task consists in establishing a comprehensible and sustainable link between two parties who speak different languages.

This section explains the meaning of the name; the link drawn with the areas of work is an interpretive application of the conceptual framework.

REFERENCES

  1. Aldrich, H., & Herker, D. (1977). Boundary spanning roles and organization structure. Academy of Management Review, 2(2), 217–230. doi.org/10.5465/amr.1977.4409044
  2. Burt, R. S. (1992). Structural holes: The social structure of competition. Harvard University Press.
  3. Mintzberg, H. (1973). The nature of managerial work. Harper & Row.
  4. Tushman, M. L. (1977). Special boundary roles in the innovation process. Administrative Science Quarterly, 22(4), 587–605.
  5. Online Etymology Dictionary. Liaise. etymonline.com/word/liaise

THE NEXT STEP

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