Franchise and Brand Consultancy
Growing a brand is more than opening new branches. Operational standards, the cost structure, the sales plan and brand consistency must be considered together. With its experience in franchise consultancy and restaurant management in Istanbul, EBULIAISE addresses the growth process of a brand with this integrated perspective.
FOR WHOM
PROBLEMS ADDRESSED
Situations Frequently Encountered in This Area.
A brand that keeps its quality and order while it grows.
- 01
The brand wishes to grow, but its processes are not documented.
- 02
Consistency of quality and operation cannot be maintained at a new branch.
- 03
An investor who wishes to acquire a franchise needs a framework for evaluating the model.
WORK TO BE UNDERTAKEN
What Does Work in This Area Involve?
Establishing a Franchise Model
The processes required for a brand to reach a structure capable of granting franchises are planned.
Pre-franchise Evaluation
For an investor considering a franchise, the brand and the business model are examined and the risks and opportunities are set out.
Operational Standards
Operating and service standards are documented so that branches work to the same level of quality.
Business Plan and Feasibility
A business plan and a feasibility study covering investment, expense and revenue items are prepared.
New Branches and Locations
For a new branch opening, the location, the capacity and the sales potential are assessed.
Brand and Sales Strategy
Work is carried out on the positioning of the brand, its sales targets and its growth plan.
Deliverables
- Draft process for the franchise structure
- Document of operational standards
- Business plan and feasibility study
- Evaluation note on a new branch or location
- Proposal for a brand and sales plan
Deliverables vary according to the package selected: in the consultancy packages they comprise plans and recommendations; in the Monthly Management package they additionally include implementation.
DIVISION OF RESPONSIBILITIES
Who Undertakes What?
At the start of the work responsibilities are clarified and the scope is set out in writing.
| Responsibilities of EBULIAISE | What Is Asked of You |
|---|---|
| Process design for the franchise structure | Brand and business information |
| Preparation of the business plan and feasibility study | Current financial data |
| Documentation of operational standards | The growth objective and the budget limit |
| Sales and marketing plan | Operating information on existing branches |
| Coordination between branches and headquarters | Regular meetings with decision-makers |
METHOD
A Step-by-step Procedure.
01
Introduction and Needs Analysis
The business, the objective and the current situation are clarified together.
02
Plan and Scope
The work to be done, the responsibilities and the form of follow-up are put in writing.
03
Implementation
The plan is put into practice and progress is shared regularly.
04
Follow-up and Development
The results are evaluated and the next steps are determined together.
FREQUENTLY ASKED QUESTIONS
Questions That Arise Before Beginning.
Are legal contracts also prepared?
No. Franchise agreements and other legal texts should be prepared by a lawyer. The operational and commercial structure is prepared, and the legal part is left to a qualified lawyer.
Is any return on investment guaranteed?
No. A feasibility study is an assessment that states its assumptions explicitly; it is not a guarantee of returns.
What can someone who wishes to acquire a franchise obtain?
A written assessment that examines the business model, cost items and operational requirements of the brand under consideration, and sets out the risks and opportunities.
RELATED PACKAGES
Which Package for This Area?
A Consultation Session is suitable for an initial roadmap; Monthly Consultancy is suitable for support throughout the process.
The fee is determined according to the scope; a figure is communicated by written quotation after the preliminary meeting.
THE NEXT STEP
Beginin this area.Briefly describe your need in this area, and the scope will be clarified together.